Trade Winds is a leading UK food export company providing comprehensive solutions for exporting British food and drink products to buyers in the retail, wholesale and hospitality industries around the world.
Our export outlook for 2023 is positive. With UK food and drink trade soaring above pre-pandemic levels, the trade conditions for quintessentially British brands to expand into global markets seem ideal.
Melanie Leech, Director General of the Food and Drink Federation (FDF), has asserted that the food and drink industry ‘must be at the heart’ of the UK’s strategy for economic growth this year.
Brands in demand
Trade Winds can confirm that there is high demand for leading British brands across the globe including:
Cadbury
Cabury’s legacy stretches back to 1824 when John Cadbury ran a grocer in Birmingham. In 1831, he began producing a variety of cocoa and drinking chocolates. By the 1880s, Cadbury had a factory in Bournville, producing the iconic confectionery that is still high in demand today. In fact, it is one of Britain’s most successful exports.
Branston Pickle
Branston Pickle is massively popular in the UK and 24 other export markets. Founded in 1922, the classic pickle remains a highly sought-after culinary delight, with its manufacturing still based in the UK and employing the same time-honoured formula.
Twinings
Twinings has long been a hallmark of British tea culture, boasting an impressive 300-year legacy that has established it as a globally recognised and respected tea brand. Twinings, hailing from Gloucestershire, has established itself as a renowned British emblem and has withstood the challenges of time. Its selection of premium teas is in constant demand locally and internationally.
Additionally, Trade Winds has observed growing demand for several other British brands including Yorkshire and Tetley teas, Tiptree’s range of preserves, Lyle’s Golden Syrups, Scotland’s iconic Irn-Bru, Horlicks and Monster energy drinks.
Retailers and distributors in Australia, Canada, South Africa, and the United States are all looking to bring the best of Britain to their markets this year. The Trade Winds team and its extensive international export network is perfectly positioned to help brands access these international food markets. Contact us and enquire about our specialist food and drink export services.
New and continued trade deals to benefit UK
2023 will be a massive year for trade between Australia and the UK, thanks to the free trade deal struck between the nations. The UK government recently announced the UK-Australia free trade agreement (FTA), which will see tariffs on all products exported to Australia eliminated completely. Historically, a 5% tariff applied.
Food and drink products will specifically be streamlined to ensure smooth and efficient customs clearance. The agreement is expected to increase trade between the two countries by 53% this year.
The UK has benefited from a continued trade agreement with Canada which has provided protection from tariffs on 98% of goods. However, importers and exporters alike should be aware that products like Marmite and Irn-Bru imported from the UK must include the Canadian compliant formulations, and not the UK-market versions.
It is recommended that Canadian importers of UK products carefully review the trade agreement and utilise the government’s online tools, in order to understand special tariffs and other regulations that may apply.
The UK in 2023 will also be ushering in policy to reduce tariffs on trade with developing countries through the Developing Countries Trading Scheme (DCTS). One of the countries included in that scheme, with a preexisting demand for UK drinks, is South Africa.
In fact, beverages were in the top 5 UK good exports in the four quarters to the end of Q2 2022 to South Africa. This trend is expected to continue and UK beverage imports will rise.
Britain’s popular across the pond
The USA has consistently indulged its appetite for British goods – especially the UK variety of Cadbury’s chocolates. The UK government recently signed its first state-level agreement with Indiana. The agreement will increase UK imports and lead to heightened investment in the state. Indiana is one of the 35 states in the US that has a British-themed grocery store.
The new memorandum of understanding signed between the state and the UK government will grow the already £200 billion strong trade relationship the UK and US enjoy.
“As we look ahead to 2023, we are excited to see the global demand for British brands. The export prospects for British food and drink products are looking very positive. At Trade Winds, we are ready to help our clients access these international markets wanting British products sent to their doorsteps. We’re ready to meet global demands,” said Peter van Berkum, Director at Trade Winds.
Get the best British brands with Trade Winds
If you are interested in having the best British brands for your business, then speak to one of our team members today by calling us on +44 7711 403976 or alternatively you can leave us a message using our contact form.
